Do you remember how your parents or teachers told you to "try harder" or "get better at math"? You were most likely confused or even frustrated because you didn't know what exactly they wanted.
Avoid this goal-setting mistake with your employees and set SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.
Compare these examples of goals to see the difference:
- Do your best to sell more.
- Increase the sales of product X by 10% in the next six months.
If you're new to SMART goal setting for employees, consider using a checklist or a template so you don't miss out on any crucial elements.